Sir Richard Branson's retreat in the foothills of Morocco's High Atlas, set at the top of a valley with views of Mount Toubkal; its name means 'soft breeze' in Berber. Accommodation spans individually decorated rooms and suites, Riads and Berber Tents, some with private plunge pools, complemented by two restaurants including Asayss, a spa and tennis courts. It lies near the Berber village of Asni, about an hour's drive from Marrakech.
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